STORYLOOM
Pixelberry Studios, 2021
StoryLoom is an exciting new platform for writers, artists, and game designers to create and share interactive fiction. It offers user features like an industry-leading story creation tool, a comprehensive asset library, and a robust customizable character-creator. Since the opening of its Beta in September 2022, users have created over 1500 chapters worth of interactive content.
StoryLoom is currently in Open Beta. Check it out at www.storyloom.com!
Creative Director
Conceptualized and drove the central vision of the site, including the core user experience, economic model, engagement loops, UX, and live ops strategy
Designed the user creation tools, such as the Manuscript Editor and the Character Creator
Managed the Editorial and Art teams to create a create an expansive library of high-quality original IP across many genres
Oversaw talent recruitment efforts that brought in over 50 top creators, including established TV writers, award-winning indie devs, and 10 NYT best-sellers
Led design on the content pipelines and operational guidelines for the product’s live service operations
Worked closely alongside Data to analyze user metrics, optimizing the live beta for increased retention and engagement